Causeway is a quarterly journal which aims to explore and celebrate
the diversity and shared heritage of differing traditions in Northern
Ireland. It has been operating since September of 1993 and in
October 1994 the magazine was awarded funding under PSEP. Since
Causeway is not a mass appeal magazine, yet has to hold its own
in a highly competitive media market, PSEP funding has been essential
in giving it a sound start. Funds from the programme have ensured
that the magazine is produced to the highest possible production
standards, yet the cover price is kept at an affordable level,
thus enabling the journal to establish a firm readership base
upon which to build. The magazine has proved highly successful
in stimulating areas of discussion and debate in the media, academic
circles and community organisations such as local history groups.
The core readership is small but growing, and within the cushion
of PSEP funding, the journal has the resources to plan new marketing
initiatives to bring Causeway to a wider audience.